Project

Vanilla Retail Group – Retail Store Signage

Over the past year, Links Signs has been the chosen retail signage partner for high street favourites, Vanilla Retail Group.

High Fashion Meets High Concept Signage

We have partnered to provide Vanilla with bespoke in-store retail signage as well as bold external shop front signage and are fast closing in on our tenth store for them! Vanilla is in many ways an object lesson in using a variety of different types of illuminated signage to their best effect, whilst combining these types of signs in spaces which also include more traditional, non-illuminated graphics.

This combination of illuminated and non-illuminated signs, when considered together within the overall space they occupy, forms a mutually reinforcing effect. Think of illuminated signs as creating a ‘positive’ space and non-illuminated signs a ‘negative space’. Where the two types meet, they form a natural and complementary juxtaposition, balancing each other out.

The Right Signs for the Job

Key to the internal graphics within Vanilla stores are thephotographic displays they use to advertise their latest clothing lines. Vanilla had specific ideas right from the start of how they wanted these to look. Make them big and bold, wall-mountable, with the ability to swap out graphics as and when product lines need to be refreshed.

Links was able to install a solution that met all of their criteria, in the form of digitally printed illuminated light boxes. Digitally printable high-stretch mesh fabric sits over an internally illuminated framework, sealed with silicone keders. Existing graphics are easily removable due to the innovative ‘grip strip’ clamp system. New digitally printed fabric mesh graphics just clip into position, replacing the previous graphics.

Fullfilling the Brief

Each Vanilla store required numerous different types of signage, made to exacting measurements and cut to size for prescision fitting, including:

Flat acrylic logos and text
Acrylic cash desk blocks
Illuminated built-up logos
Vinyl on foam PVC displays
Digitally printed and contour cut window vinyls
Internally illuminated photographic lightboxes

With multiple stores being fitted at once, a key consideration was planning and organising access for our specialist installers. Our Project Managers worked closely not just with Vanilla Retail Group themselves, but also individual shopping centres, to identify key installation windows for each store well ahead of time.

Vanilla Retail Group interior store signage

Cash desk signage, featuring illuminated light boxes, flat black acrylic logo and cash desk acrylic POS blocks.

Vanilla Retail Group exterior store signage

Vanilla store external signage, consisting of internally LED illuminated logo, plus both digitally printed and contour cut reverse-applied vinyl window graphics.

Vanilla Retail Group exterior store signage

Illuminated lightbox signs

Pink Blue Vanilla brand variant logo. Suspended steel and acrylic built up letters with internal LED illumination.

Vinyl on foam PVC suspended photographic displays

Fill in the form below and we will get back to you.

We’re more than happy to talk about your sign or cladding project - just fill in this form and our team will be in touch.

What our clients say

A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.
Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.
Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.
Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.
Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’
Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.
Mariam Zulfiqar – Freelance Curator