Project

Star Trek Picardilly Circus Rebrand

Picardilly Station Rebrand

Amazon Prime, Transport for London and Links Signs have given Piccadilly Circus Station a cosmic rebrand to support the launch of the new series ‘Star Trek: Picard’ launching on January 23rd.

Travellers within the vicinity of Piccadilly Circus may have seen the result of the Links Signs’ recent partnership with Transport for London and Amazon Prime to help create PicARDilly Circus Station.

A Cosmic Makeover for an Iconic Station

Between 15th and 16th January, the central London station unveiled a space-themed new look, which included an exciting temporary name change. This has delighted Star Trek fans with a station rename to Picardilly Station, paying homage to the legendary fictional character Captain Jean-Luc Picard.

Changes were made throughout the space including the transformation of the iconic TfL roundels into Starfleet Emblems. Large scale graphics and promotional materials were installed on the 15th January to be viewed by the public on the morning of the 15th.

Links Signs’ Involvement

Links Signs were contracted to survey, manufacture, install and remove all associated graphics for the project. The team entered into a competitive tendering process and were awarded the contract as a result of being a TfL accredited supplier, who hold all the relevant training and insurances to work on the operational Railway.

Fire-rated vinyl and laminate were used to produce the print and all graphics were produced in house on Links Signs HP Latex Printers. The process from award to installation took four weeks and the whole team is incredibly pleased with the quick turnaround and impact the campaign has had so far.

Paul Cox, Operations Manager at Links Signs said:

This campaign has created a real buzz around Star Trek’s return to our screens for the new Amazon series. The promotional overhaul has allowed Amazon to reach audiences to inform them about the release date in a creative way, celebrating a fictional character whose legacy will go down in history. In the words of Captain Picard – it has really ‘engaged!’ the public.’

The project has been picked up by publications such as Creative Bloq, Prolific London, The London Post, and Digital Arts Online to name a few.

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What our clients say

A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.
Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.
Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.
Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.
Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’
Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.
Mariam Zulfiqar – Freelance Curator