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Welcome to the (Westminster) Jungle!

Travellers visiting parliament’s closest tube station recently found themselves transported to a verdant and lush Westminster Jungle. As part of its ‘Politics. Tamed.’ campaign, News UK titles The Times and The Sunday Times have transformed the station into a political jungle. The aim? To highlight the current unprecedented state of British politics. The campaign portrays Westminster as an out-of-control jungle inhabited by raucous animals. The message behind the campaign reassures readers they will be ‘guided through the political jungle’.

Links Signs are proud to be the ones chosen to print and deliver this prestigious installation. We worked closely with Transport for London and Pulse Creative (News UK’s in-house creative team behind the campaign). The project involved covering multiple areas inside and outside of the station with large format digitally printed vinyl graphics. We produced full wall coverings for the main station entrance and walls in the main ticket hall and MP’s corridor. Additional smaller pieces fill individual frames mounted in these locations.

Four escalators at the station were also transformed with vinyl graphics along their entire runs. Nearby to the escalators, we wrapped a large horizontal column with vinyl graphics as well. Throughout the station, both inside and out, the iconic London Underground roundels were also given the Westminster Jungle touch. We fitted temporary vinyl graphics mounted to laser cut aluminium panels to all the roundels at the station. Outside the station, Pulse gave these roundels a nice extra touch with artificial jungle vines for an even more overgrown look.

The Logistics of a Jungle

In order to get the precision fit Pulse required, Links Signs undertook several site surveys at the station – taking detailed measurements of every inch of the surfaces to be covered. These measurements and calculations were then turned in to scale drawings by our Design Team. These in turn allowed Pulse to precisely design their graphics to fit the spaces being covered. This also gave our team of expert installers forwarning of power conduits and other obstacles that needed to be worked around. It also allowed Pulse to plan video content to be displayed on various LED screens at the station. The video content could then cleverly give the illusion of fitting seamlessly

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