Travellers visiting parliament’s closest tube station recently found themselves transported to a verdant and lush Westminster Jungle. As part of its ‘Politics. Tamed.’ campaign, News UK titles The Times and The Sunday Times have transformed the station into a political jungle. The aim? To highlight the current unprecedented state of British politics. The campaign portrays Westminster as an out-of-control jungle inhabited by raucous animals. The message behind the campaign reassures readers they will be ‘guided through the political jungle’.
Links Signs are proud to be the ones chosen to print and deliver this prestigious installation. We worked closely with Transport for London and Pulse Creative (News UK’s in-house creative team behind the campaign). The project involved covering multiple areas inside and outside of the station with large format digitally printed vinyl graphics. We produced full wall coverings for the main station entrance and walls in the main ticket hall and MP’s corridor. Additional smaller pieces fill individual frames mounted in these locations.
Four escalators at the station were also transformed with vinyl graphics along their entire runs. Nearby to the escalators, we wrapped a large horizontal column with vinyl graphics as well. Throughout the station, both inside and out, the iconic London Underground roundels were also given the Westminster Jungle touch. We fitted temporary vinyl graphics mounted to laser cut aluminium panels to all the roundels at the station. Outside the station, Pulse gave these roundels a nice extra touch with artificial jungle vines for an even more overgrown look.
In order to get the precision fit Pulse required, Links Signs undertook several site surveys at the station – taking detailed measurements of every inch of the surfaces to be covered. These measurements and calculations were then turned in to scale drawings by our Design Team. These in turn allowed Pulse to precisely design their graphics to fit the spaces being covered. This also gave our team of expert installers forwarning of power conduits and other obstacles that needed to be worked around. It also allowed Pulse to plan video content to be displayed on various LED screens at the station. The video content could then cleverly give the illusion of fitting seamlessly
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A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.Mariam Zulfiqar – Freelance Curator