Graphics for the London Underground Love Island Promotion

Project

Love Island Graphics For TfL To ‘Turn Heads’ In London Stations

While many of us may have had our holiday hopes scuppered by the pandemic, that isn’t stopping us vicariously enjoying the sun with this year’s series of Love Island – and Links Signs have worked with TfL to ensure members of the public will ‘have their heads turned’ by a series of printed graphics in Oxford Circus station.

‘Cracking on’ with TfL’s Love Island campaign

Safe to say, this project was ‘a bit of us’… Links Signs were approached by the Transport For London Commercial Partnership Team to install Love Island graphics for ITV at the Victoria, Bakerloo & Central line platforms at Oxford Circus, to promote the new series of the show.

Working closely with the ITV team while complying with TfL regulations, together we brought their simple, impactful concept to life, installing the signage through the night on the 23rd of June – ready for the ITV media launch on the 24th.

Safe, compliant, efficient

Having worked with TfL on a huge range of projects in the past, the Commercial Partnership Team knew Links Signs would be able to print and install the graphics in an efficient and – most importantly – compliant manner.

For graphics like these, situated in busy public spaces with plentiful foot traffic, safety and compliance are vital components of a successful project. Links Signs chose a fire resistant substrate for the graphics, to ensure it complied with TfL approved products, and would offer the perfect balance between safety, practicality, and visual impact.

Links worked closely in collaboration with ITV and TfL, attending on-site meetings to agree procedure, and identify the 6 locations in which the graphics would be installed. The process was seamlessly handled by all, from initial brief to installation – and after our installers were finished ‘grafting’, the resulting graphics are sure to catch the eyes of passersby for the duration of the campaign.

Simple, impactful, iconic

These signs are a fantastic example of how impactful even the simplest designs can be, when printed and installed effectively. Love Island is one of the most popular television shows broadcasted today, with 3.3 million tuning in to this season’s launch – and the show’s glitter-covered heart is instantly recognisable.

The graphics are sure to catch the eye of passersby, and while this year’s islanders time on the show will be determined by the success of their flirting ability, these graphics will be sure to turn heads for the entire duration.

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What our clients say

A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.
Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.
Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.
Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.
Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’
Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.
Mariam Zulfiqar – Freelance Curator