Project

Links Signs and PlayStation’s Launch of the PS5

Working in partnership with Transport for London and PlayStation UK, Links Signs helped transform five London Underground stations for the launch of the PlayStation PS5 in the UK.

As part of a top-secret global media campaign, Links Signs installed graphics that transformed the London Underground for the launch of the PlayStation PS5.

Oxford Circus, Lancaster Gate, Seven Sisters, West Ham and Mile End stations were all part of the PS5 campaign. Sony renamed the stations as “punstations” to promote PlayStation and their iconic games. The campaign took flight on social media as soon as the passengers arrived.

Next stop….it was viral!

Overnight Installation

Installation of all the graphics happened in one night – during engineering hours when the Underground is closed to the public. Links Signs’ fully trained and fully accredited in-house installation team undertook the complex project. Each location varied in size and the choice of vinyl to be used. Added to this all the relevant TfL Station Platform Roundels had to be removed, labelled and stored securely ready for re-installation once the promotion finished. This resulted in a huge logistical challenge.

Detailed Site Surveys

Involved from the concept of the campaign, Links Signs conducted detailed and extensive surveys of the stations – attention to detail was key. The survey included details like individual tile placements on the walls to create templates to ensure that Sony’s creative agency could format their creative accurately. Some of the graphics needed to seamlessly flow across the tiles already in place.

Project details – materials and machinery

Vinyl – 3M Envision Print Film
Laminate – 3M Scotchgard non-PVC overlaminate
Printed on the in-house HP Latex 570 printer
The West Ham station graphics were applied to an aluminium panel
Sizes of the graphics – ranged from 2m x 2m up to 3m x 6m
The graphics were in place for 4 weeks

Oxford Circus featured the iconic symbols of the PlayStation

Lancaster Gate – was renamed “Ratchet & Clancaster Gate”

Mile End – renamed “Miles End” and featured Marvel’s Spider-Man

Seven Sisters – renamed “Gran Turismo 7 Sisters”

West Ham – renamed “Horizon Forbidden West Ham”

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What our clients say

A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.
Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.
Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.
Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.
Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’
Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.
Mariam Zulfiqar – Freelance Curator