Floor Graphics of a Football Pitch on the London Underground

Project

Euro 2020 Kicks Off On The London Underground With Links Signs

Working in collaboration with Transport for London (TfL) and Heart Productions, Links Signs are proud to have brought a taste of Euro 2020 to five iconic London Underground stations.

With all three of England’s group games and both the semi-finals and finals taking place at Wembley Stadium, London is right at the heart of Europe’s most iconic football competition.

Our job at Links Signs was to echo this excitement underground, and welcome visitors to this event of a lifetime. To achieve this, we brought the beautiful game to five of London’s biggest stations: Kings Cross, Paddington, Baker Street, London Bridge and Wembley Park.

It’s Coming Home

With the capital hosting six huge matches at Euro 2020, the London Underground didn’t just need to reflect the excitement – it needed to add to it. Links Signs aimed to achieve this by creating ‘selfie stations’, recreating iconic elements of Wembley Stadium and the matchday experience for commuters to enjoy.

Bringing this idea to life meant closely collaborating with the TFL Commercial Partnership Team. Links advised on what would and would not work with the designs, and guided the project from brief to installation in just 3 weeks, launching alongside the Euros on 11th June.

Getting you to the game

The London Underground is vital in getting people to Wembley Stadium, but we also wanted it to evoke the experience of attending a match. To do this, we integrated aspects of the station topography with our printed graphics, helping to emulate parts of the stadium.

At Wembley Park and Baker Street, floor and wall vinyls were intricately cut and applied to create ‘dug outs’ around existing benches. Elsewhere, wall vinyls were used to create an impressive optical illusion of players exiting the tunnel to greet the Wembley crowd.

A miniature pitch was also recreated using floor graphics at Kings Cross, with other wall graphics showing the crowd and corner flag. Pivotal to all of this was Drytac’s Polar Grip vinyl and laminate, which allowed us to provide durable, fully fire-rated graphics that are easy to apply and remove.

The designs were printed using specialised HP printers, and expertly installed over the course of five nights while the stations were closed.

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What our clients say

A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.
Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.
Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.
Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.
Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’
Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.
Mariam Zulfiqar – Freelance Curator