David Clulow Opticians built Up illuminated fascia


David Clulow Opticians

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A Sight to Behold

Recently, Links Signs has been proud to partner with David Clulow Opticians to produce exterior store front signage for several flagship store refits, following a rebranding excercise by the high street opticians chain. At their Bicester, Cobham and Islington stores, we have replaced their old logo branding with new logotypes from built up steel lettering finished an opulent pearl gold, alongside opal acrylic with internal LEDs providing subtle but warm backlit halo illumination.

Halo Illuminated Lettering

The focal point of all the signage at the store refits we have completed for David Clulow are of course the beautifully precision crafted halo-illuminated logotypes we manufactured for each store. These are far from the only signage elements we produced for each store, however.

Each halo-illuminated logo is accented by smaller solid acrylic letters, wet-sprayed a light turquoise colour which we specifically colour matched to the client’s brand guidelines. Illuminated double-sided projecting signs also feature alongside the main illuminated logotypes, providing brand visibility to passing customers approaching the stores from multiple directions. 

Finally, contour-cut and reverse-applied window graphics also adorn the glazed frontage and entrance doors, providing additional messaging relevant to each of the stores

Links Signs offers a complete Surveying service as part of any retail signage project that we undertake. One of the things we worked closely with our client to establish early on was to ensure that the structural integrity of external fascias at their stores were fit to support the weight of our new signs. Dry rot, asbestos, rust, crumbling facades and similar issues are all things we can check for as part of our initial survey for a client.


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