In the Spring of 2019, Links Signs completed a total signage refit of the Chelsea General Store in London. The store is the latest of a chain of several high-end specialty produce emporiums to undergo a complete refit and rebranding exercise. Our successful tender encompassed the manufacture and installation of a complete suite of exterior (shopfront) and interior signage ready for the store’s relaunch. Due to the number and diversity of different signage products required, Links Signs was a perfect choice as a one-stop supplier for everything required.
Internally, the signs required to fit out the store are a combination of bespoke illuminated and non-illuminated built-up signs. We fabricated 3 different sets of 3D illuminated letters, incorporating internal LED lighting. These signs suspend from the ceiling via ‘top-hat’ fixing sections, supporting sheathed and threaded suspension rods. These rods in turn house the power cables powering the LEDs. The letters themselves are formed from stainless steel and powder coated black. Each letter holds a translucent white opal acrylic face which is illuminated by the internal LEDs.
In addition to these suspended, illuminated signs, we also produced a set of (non-illuminated) 3D letters for mounting to the back wall of the store. These letters were fabricated from aluminium and also powdercoated the same black as the suspended signs. Each letter included studding welded to the reverse, allowing them to be fixed to the wall via pre-drilled cavities. Structural stability was further reinforced by filling these cavities with chemfix resin for an extremely strong bond. Other internal signage also included:
Externally, the shopfront required signage fabricated from several different materials. Across the main fascia of the shopfront, we produced two separate sets of 3D lettering, laser cut from 3 mm polished brass. Like the aluminium lettering inside the store, these letters also had studs welded to their reverse, for chem-fixing in to pre-drilled holes in the fascias. Above the right-hand set of brass letters, we installed the next element: a protruding 3D circular store sign. This double-faced sign consists of an aluminium body, side-bracket mounted to the exterior brickwork. All elements of this sign are powdercoated black. On each face are fret-cut Mirror Gold vinyl graphics of the store logo.
Several different types of reverse-applied vinyl graphics on the shopfront glazing complete the look:
We’re more than happy to talk about your sign or cladding project - just fill in this form and our team will be in touch.
A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.Mariam Zulfiqar – Freelance Curator