Burberry Street rebranded entrance fascia and roundel at Bond Street station

Project

Bond Street Becomes Burberry Street

London Underground’s Bond Street Station was officially transformed into Burberry Street, as part of the brand’s city-wide takeover for one of the most stylish weeks in town: London Fashion Week. Burberry partnered with TfL to rebrand the station overnight, to reflect Burberry’s new official colour, Knight Blue, and rename Bond Street to Burberry Street.

Links Signs was commissioned to undertake the rebrand, which involved rebranding of the Station Entrances, Platform Roundels and Platform Friezes across 3 different lines: Central, Jubilee and Elizabeth line. This was a comprehensive, time-sensitive project which was achieved through meticulous planning and collaboration between the respective stakeholder’s design teams and TfL’s Commercial and Operations teams, alongside our extensive experience in delivering projects of this size within the TfL environment.

Involved right from initial conception; Links Signs conducted detailed and extensive surveys of the station – with attention to detail being key. The survey included details like individual frieze panel placements on the platform frieze lines to create templates, this allowed Burberry’s design agency to format their creative to allow branding to seamlessly flow across the designated TfL assets.

The installation required meticulous attention to detail, ensuring the Burberry branding and TfL’s iconic assets worked seamlessly and in harmony together. Installation of graphics took place over the course of a single night – during engineering hours when the Underground was closed to the public. This was important to protect the planned media launch by Burberry the following morning. Fully trained and accredited Links Signs install teams completed the installation to plan and on-time, allowing Burberry and TfL to celebrate their planned vision.

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What our clients say

A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.
Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.
Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.
Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.
Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’
Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.
Mariam Zulfiqar – Freelance Curator