News

Picardilly Amazon Promotion

17 January 2020

Links Signs Set Phasers to Stunning!

Klingon to the handrails, all you Trekkies out there, because Links Signs, in partnership with TfL and Amazon Prime UK, have boldly gone and done it again! Amazon UK approached TfL with the idea of transforming Piccadilly Circus tube station into #Picardilly to promote their latest Star Trek sci-fi series. In turn, TfL engaged Links Signs to make it so!

The result is a station completely transformed (for a very limited period) in to an out-of-this-world advert for the latest in the beloved sci-fi franchise. It’s guaranteed to make commuters want to sign up to their nearest Starfleet Academy office – or at least Amazon’s hugely popular streaming service. Picardilly Circus, as it has temporarily been renamed, features beautiful Star Fleet insignias behind the iconic London Underground roundels along both the Piccadilly and Bakerloo line platforms. These are complimented by brand new vinyl frieze overlays above the tiled archways. We also digitally printed a series of vinyl window graphics to grace the ticket hall, each featuring one of the main characters of the new show. Even the line diagrams at the station had a Picardilly makeover, in keeping with the rest of the station.

Surveying and Installation at Warp Speed!

In order to provide Amazon UK’s design agency with exact templates to work to for the vinyl graphics, Links Signs undertook an extensive and detailed survey of all the areas TfL had cleared for use as advertising space. Each of the tiled archways, for example, vary slightly in size. This meant keeping track of and matching up graphics to specific archways became a logistical exercise in itself. From the beginning, the transformation was intended to only be live for a mere 48 hours. This meant the window for our installers to both install and then remove the graphics was very tight. Luckily, our expert and fully accredited install team are masters of the quick turnaround! An entire armada of Romulan Warbirds wouldn’t be enough to rattle the steely resolve of our install team. Installing and removing all the graphics in a single night certainly wasn’t going to phase them!

If you saw our work at Picardilly for the brief time it was there, we hope you enjoyed it. We’re all looking forward to watching Picard’s latest adventures when the new show airs on January 24th.

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What our clients say

A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.
Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.
Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.
Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.
Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’
Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.
Mariam Zulfiqar – Freelance Curator