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Links Signs Level Up! PS5

20 November 2020

Links Signs Level Up! PS5

Links Signs, in partnership with PlayStation Uk and Transport for London have put the coin in the slot, levelled up and delivered promotional graphics for the mega media launch of the PlayStation PS5.

PlayStation UK approached TfL with the idea of transforming several tube stations to promote the launch of the PS5. Some of the stations became punstations playing on the name of the station to promote the fantastic games available on the PS5.

Oxford Circus became emblazed with the iconic symbols of the PlayStation

Meanwhile the following station names were modified to promote PlayStation game titles:

Lancaster Gate – “Ratchet & Clancaster Gate”

Mile End – “Miles End”

Seven Sisters – “Gran Turismo 7 Sisters”

West Ham – “ Horizon Forbidden West Ham”

All stations were completely transformed in one night to ensure that these supported the global media campaign PlayStation were undertaking.

In order to provide PlayStations UK’s design agency with exact templates to work to for the vinyl graphics,
Links Signs undertook an extensive and detailed survey of all the areas TfL has cleared as promotional space.

Each location varied slightly in size and substrate vinyl was to be applied to, all within our capability. As part of the installation, all existing TfL Station Platform Roundels had to be removed and stored securely ready for re-install once the promotion finished. This meant keeping track of and matching up graphics to the location and storing of Roundels became a logistical exercise in itself.

The window for our installers to both install the graphics was very tight. Our expert and fully accredited install team had it in hand… no need for extra lives here!

Secrecy was upmost on this project, we all at Links Signs are itching to get our hands on the new PS5 as we were all really impressed with the images and the campaign… totally immersed in the concept.

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What our clients say

A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.
Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.
Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.
Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.
Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’
Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.
Mariam Zulfiqar – Freelance Curator