When it comes to making an impression, the benefits of illuminated signage are hard to beat. Discover how beautifully illuminated signage can amplify your brand and boost your business.
Now more than ever, businesses have to strive to get noticed in a hyper-competitive world. With the ever-captivating draw of smartphone screens dominating the attention of potential customers and a shift towards online retail, standing out in a shopping district, entertainment complex or high street is more important than ever.
Choosing the right signage solution can make a huge amount of difference for brands looking to make an impression. There are many different forms of signage and any one of them may be appropriate depending on the function, context and brand guidelines they have to serve.
Illuminated signage, however, has some unique and compelling benefits which can make it the ideal choice for many kinds of brands, including retail, hospitality and service businesses. With modern illuminated signs powered by LED lights rather than energy-hungry neon, it is also a far more cost-effective and eco-friendly option than it once was.
The History of Illuminated Signage
The first illuminated sign was used to celebrate the achievements of American inventor and businessman Thomas Edison, who transformed the industrialised world with his many innovations. He is most famous for inventing the electric lightbulb, and at the 1882 International Electrical Exposition in London, his name was spelt out in large block letters using incandescent bulbs.
Illuminated signage, however, did not come into anything like mainstream use until the advent of neon lighting in the 1920s, where neon gas was placed within a glass tube and electrified in order to create a bright, coloured light. This later developed into fluorescent lighting (a cheaper and therefore more popular choice from the 1960s), which in turn gave way to high-quality LED bulbs, which now represent the main source of lighting as other kinds of illumination are phased out.
The Benefits of Illuminated Signage
Visibility: Illuminated signage, no matter where you are or the time of day, has the advantage of being highly noticeable and visually impressive. Naturally, illuminated signage suits businesses that operate at night, but any business can benefit from the added brightness that illumination brings.
In the UK and many other countries across the world, much of the year is spent with reduced lighting levels due to drab weather and short days, which can make illuminated signage a great choice even for daytime businesses.
Distinctiveness: Illuminated signage is a choice that sets brands apart, and when used correctly, it can create a sense of glamour or prestige that elevates businesses in the minds of their customers. Illuminated signage inside a bar or restaurant, for example, can give the space a unique and charming atmosphere, while illuminated shopfront signage for a clothing store could make a brand appear more chic and upmarket.
Versatility: With the help of expert signage manufacture and installation, there are an endless variety of forms and designs that illuminated signage can appear in. The LED lights integral to illuminated signage can be created in a stunning variety of colours, and they are small and versatile enough to suit a huge amount of designs – from script-like font to full panel patterns.
Maintenence: Durability is always a priority for Links Signs, and illuminated signage can be easily maintained and cared for without fuss or the continual need for expert input. As the lights used with these signage systems never become too hot, they can be wiped and cleaned effortlessly, which helps them to stay looking as spick-and-span as the day they were installed.
With decades of expertise, Links Signs can design, create and install illuminated signage that is well made enough to withstand weather such as wind and rain (and resist general wear and tear). making illuminated signs that are resilient enough to last for years to come.
Our signage experts can help you make the best choice for your business and take your illuminated signage project from design to installation. Get in touch today to find out more.Back to News
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A pleasure to work with Links again on such a poignant programme. Delivering amazing high quality. Very much looking forward to working together again in the future.Robert Varney – Engagement Officer (North) & TfL Charities Scheme Manager
Links Signs took on the challenge to provide the awards for the first Transport for London Supplier Awards. Using products and materials that are supplied to TfL for our station signage, Links created very impressive plaques for our winners and runners up. Throughout the production process Links kept TfL up to date with images, delivery schedule and were always on hand to clarify any queries. We look forward to working with them again next year.Amanda Green – Transport for London
Link Signs provide a first class service throughout the design, production and delivery process. I worked closely with the team on a high profile project, with requirements changing on a sometimes daily basis. Links Signs went and above and beyond to meet our requirements and surpassed our expectations. I would highly recommend and endorse working with Link Signs.Catherine Villegas – Project Manager, Transport for London
The team at Links Signs provide unfailing support and flexibility, which enables us to develop ambitious schemes and be confident of the highest quality results. Working with them has transformed the way we approach our exhibition design.Catherine Harvey – Hastings Museum Office & Keeper of World Art
Links Signs successfully managed a complex project overseeing the manufacture and installation of 48 panels to create a bespoke mural on the Transport for London (TfL) owned bridge and the station entrance at Northwood Hills station. Links ensured not only that all the technical and engineering requirements of TfL were met but also that the extensive colour hues specified by mural artists Gordon Collett and Cosmo Sarson were achieved. The finished result is wonderful, as summed up by Mayor of London Boris Johnson when he visited ‘My God, it’s beautiful! Did we do this? The murals – they’re sensational!’ He added: ‘I think it’s all fantastic, really imaginative. I’m very proud.’Helena Webster – Town Centre Improvements Team Manager, London Borough of Hillingdon
Links Signs are experienced, professional and offer great value for money. I know I am in safe hands when I am working with them.Mariam Zulfiqar – Freelance Curator